Dental websites need to be optimised for Google and other search engines, otherwise they may as well be non-existent. Without SEO your dental website, regardless of how much money you spend on it or how beautiful it is, will not be found by prospective patients when they are looking for a dental practice in the area. SEO helps make sure that your website is visible to the right people, in this case prospective patients who are searching for answers to their dental desires. You need to make sure that you have a Google My Business profile for your dental practice. This will include all the information that a patient could possibly need with regard to your dental practice and most importantly it will include a link to your website where they can find out much more information and you can convince them to address their dental needs with you.
When a patient finds your website it needs to be fully functioning, provide excellent user experience and should help to build trust and credibility, so that patients are encouraged to visit you in person rather than one of the other dental practices nearby. This means your website calls for interesting and educational content which holds the attention of the reader. It needs to encourage them to think about their dental requirements and all the treatments that they could undergo to improve their dental health and the appearance of their teeth. Your website also needs to link to other credible websites to confirm the information that you are sharing on the website. This lets patients know that you are trustworthy and they will be able to receive excellent customer service and fantastic dental care at your practice.
Technical SEO
Your website will also need technical SEO. This means it needs to be easy for Google to search, crawl and index the pages of your website so that it can direct prospective patients to you when they are searching for information on the treatments and procedures that you are able to offer. Your website needs to be mobile responsive, which means it can be accessed from all mobile phones and other devices including desktops, laptops and tablets. In this era of digital technology most people use Google on their mobile phones and if your website does not load instantly and is not too easy to navigate on their phones you will lose these prospective patients to the other dental practices in your area.
Other aspects of technical SEO include page loading. If your website takes more than 3 seconds to load then it is likely that you will lose visitors to your competitors’ websites. There are many different techniques which can be implemented on the website to make sure that it loads instantly. A dental marketing team will be able to take care of this for you. Internal links need to be checked on a regular basis to make sure they are working correctly and even your 404 page needs to be optimised, with a polite note or with links to other parts of your website for good user experience. Speak to an experienced dental website design team today and make sure you have a website that stands out from the crowd and helps you boost the success of your dental practice.
